After receiving several local funding awards & establishing demand for their product through retail partnerships, the following needs surfaced:
- The need for a sales-focused e-commerce website in line with current brand.
- The need to drive traffic & website conversions to increase product sales.
Several in-depth strategy sessions to understand, in-detail, the current market reach & consumer profile of eggcitables customers, detailed research of the vegan-health food market, and periodic feedback sessions to ensure alignment on website & brand direction.
- A new website, optimized for e-commerce growth and usability, delivered within a 4-week period.
- An Instagram campaign strategy, involving multiple customer facing contests (scratch & win tabs on packaging + post a photo & mention Eggcitables to win), targeted messaging, and thoughtful visuals to drive qualified traffic & sales to the website; achieving 450% ROI on advertising spend and significant brand exposure.
“The brand exposure would have been worth it alone, but the high return is the icing on the cake. I can’t wait for the next campaign”